Workshops & Online Courses

Online Marketing Basics

Whether you are new to business or have been in business for a while, Internet marketing can be daunting. This workshop is designed at a novice level for entrepreneurs, small business owners, and farm businesses but in addition to covering the basics like setting up a Facebook business page, the workshop also includes powerful insights into marketing online that many people don’t know, along with relevant activities so you leave with your own marketing action plan.

 

This course is designed for 6-7 hours of class time plus two 15 min breaks and 30 min for lunch.

 

The course can be presented in three 2 hours sessions as well, but it is strongly advised that participants attend all sessions as each module builds for the next module.

 

You may bring your own laptop for use when we go through the Facebook business page set up section.

 

The course may be recorded (audio/video) so, all participants must sign a release form.

Topics covered:

  1. Branding

    1. What is it and how does it apply to my farm or business?

    2. How do you get the brand reputation you want?

    3. How to be better than the competition…

    4. Knowing and connecting with your customer

  2. Websites

    1. What is it for?

    2. Do you need one?

    3. How Can a Website Work for You?

    4. What makes a Great Website?

    5. What about Free Websites?​

  3. Facebook

    1. How do I use it for my farm/business?

    2. To Create Your Business Page…

    3. Overview of business page functionality: This is an example of a business page that’s been set up…

  4. Engagement: What is it?

  5. How do I attract people to my pages & posts?

  6. How do I Create SO Much Content?

  7. COPYRIGHT – Generating Content

  8. Free Resources & tools 

  9. Your Action List

Contact

Amherst, VA 24521, USA

434.381.0527

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